Clik here to view.
Take the Stairs.
Burn calories instead of electricity! Unless you work 30 floors up, try to avoid elevators and escalators. Simply taking the stairs to and from your office every time you arrive and leave can have a...
View ArticleClik here to view.
Must. Love. Advertising.
From time to time, I keep hearing from some people how difficult it is for them to invest dollars into advertising. And sadly, sometimes advertising doesn’t even make the cut. As advertising...
View ArticleClik here to view.
Announcing Our New Blog Series to Boost Your B2B Marketing
What are your goals for your brand in 2015? Whether you made some strict New Year’s resolutions or have found yourself a bit behind in getting organized for the year, we can help. LePoidevin’s Merge...
View ArticleClik here to view.
7 Ways to Turn Your Website into a 24/7 Tradeshow
By Michael Isaacson for our 15 Ways to Build Your B2B Brand in 2015 blog series 84% of all prospective customers check out a firm’s web site before they decide to do business. For a lot of businesses,...
View ArticleClik here to view.
Uncovering the Secret to B2B Social Media Success
By Jenny Kosek for our 15 Ways to Build Your B2B Brand in 2015 blog series By now, 84% or more of B2B marketers use some form of social media in their marketing efforts. Yet studies suggest social...
View ArticleClik here to view.
Brand Ambassadors Are Closer Than You Think
By Angie Mork for our 15 Ways to Build Your B2B Brand in 2015 blog series Marketing 101 dictates that our number one initiative is building awareness for a customer’s brand externally. But as...
View ArticleClik here to view.
A Useful Strategy Tool:SWOT Analysis
By Karen Enriquez-Wagner for our 15 Ways to Build Your B2B Brand in 2015 blog series During strategic planning, a tool you don’t want to forget about is a SWOT analysis. SWOT stands for Strengths,...
View ArticleClik here to view.
4 Good Reasons to Conduct Regular Market Research
By Michael Isaacson for our 15 Ways to Build Your B2B Brand in 2015 blog series Early in my career, I had a client who had this sign hanging in his office: “In God we trust… all others bring data.” At...
View ArticleClik here to view.
Think About Tomorrow’s Audience Today
By Jenny Kosek for our 15 Ways to Build Your B2B Brand in 2015 blog series Who is your audience today? Who is your audience tomorrow? You probably have an answer to the first question, but what about...
View ArticleClik here to view.
Connect With Your Industry’s Leaders and Decision Makers
By Michasel Isaacson for our 15 Ways to Build Your B2B Brand in 2015 blog series Keeping up with the trends and news within your industry helps you spot trends and opportunities to make better...
View ArticleClik here to view.
Small Budget? Make People the Focus at Your Next Tradeshow
By Jenny Kosek for our 15 Ways to Build Your B2B Brand in 2015 blog series You know those booths at trade shows that generate buzz? The booth everyone says you HAVE to see? Usually that booth is also...
View ArticleClik here to view.
Top 10 Reasons to Consider Joining a Trade or Industry Organization
By Michael Isaacson for our 15 Ways to Build Your B2B Brand in 2015 blog series If I asked most people, “Why you haven’t joined an industry group or trade association,” I’m certain I’d hear the same...
View ArticleClik here to view.
Identify Your Archetype for Clear Communication
By Gregg Kerttula for our 15 Ways to Build Your B2B Brand in 2015 blog series I think the CSI theme song performed by one of the most influential rock bands, The Who, poses the question best: “Who are...
View ArticleClik here to view.
4 Tips for Successfully Pitching and Writing for Trade Publications
By Steve Staedler for our 15 Ways to Build Your B2B Brand in 2015 blog series So you have a story idea that you’d like to pitch to a few trade publication editors. While it may sound like a daunting...
View ArticleClik here to view.
What the Heck is Public Relations, Anyway?
By Jenny Kosek for our 15 Ways to Build Your B2B Brand in 2015 Blog Series Public relations, marketing, and advertising are terms that get tossed about interchangeably, which is unfortunate because...
View ArticleClik here to view.
It’s time to change your ‘Millennial-shmenial’ attitude…
If you think it’ll be another 10 or 15 years before we see Millennials influencing B2B buying decisions… think again! They’re now the biggest generational group researching B2B products for potential...
View ArticleClik here to view.
Public Relations-–the key to your trade show success.
What does it mean when the air begins to warm and the leaves start returning to the trees? It’s time to start gearing up for the busy trade show season of course! But before heading to the airport,...
View ArticleClik here to view.
Consider Joining a Trade or Industry Organization–Top 10 Reasons Why You...
If I asked most people, “Why you haven’t joined an industry group or trade association,” I’m certain I’d hear the same answer from 99% of them. I’m just too busy. We’re all busy, and we are cramming...
View ArticleClik here to view.
Marketing Needs English Majors
If you’re anything like me, you love writing. In fact, you need to. Writing offers you insight into the inner world of your mind—chaotic thoughts and all. Allowing you to see through the emotional...
View ArticleClik here to view.
Marketing Needs English Majors: The Skills
It all starts in our formative educational settings. As the world reinvented itself post WWII, technology, industry and the concept of white collared work became highly valued with the general public....
View Article
