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I am just a copy of a copy of a copy…

I found this informative video commentary by GoodBadFlicks while researching movie and music news updates at one of my favorite resources; bloody-disgusting.com. This review of movie posters and design...

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Are you ready for the deep end?

My little guy – a breath away from age 4 next month – had his first-ever swimming lesson earlier this  month. As many parents, the height of anticipation and expectation was overwhelming for me – I...

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Demographics…and Millennials

I have been a student of demographics for more than 30 years.  As one of the first subscribers to Demographics Magazine, I consumed each and every issue as I found the topic extremely interesting and...

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What are you wearing?

Does your staff complain when they’re asked to don their corporate apparel? Do they find it uncomfortable, unflattering, faded and dated? Does your apparel accurately reflect your corporate culture?...

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A student’s perspective on Public Relations

The real world is rapidly approaching as I edge closer to my May 2014 graduation from the University of Wisconsin-Whitewater. Although I can say I am extremely scared for what is to come, I could not...

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#Don’t forget to @reply

Call it the number sign, pound sign or hash tag # — this character generates marketing. Companies are realizing the importance of hash tagging on social media pages. Twitter, Facebook, Instagram and...

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Need a shot of creativity … visit the walkin’ clinic

Creativity is the fastest, easiest and least expensive way to bring added value to your brand, product or service. Fortunately, your next creative breakthrough can be just as fast, easy and...

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Are you too positive? Think negative.

As a child, you are told that it pays to be positive. This theory has carried through as I’ve grown older and ventured into the professional world, particularly when it comes to writing. You shouldn’t...

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Here I Come to Save the Day!

You know the stories about every day heroes, invariably mixed between the headlines of this crisis or that.  Stories that serve to uplift, inspire and give us hope reminding us that there is a great...

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Social Media Explosion?

At times my staff looks at me cross-eyed, thinking me a dinosaur without a clue. I’m being told by my associates, bloggers, fellow agency owners and assorted “experts” that online and social media are...

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The Best Cheat Sheets for Designers

Learning a programming language or program quick keys can be like learning another speaking language. Creativebeacon.com has compiled a great resource of theBest Cheat Sheets for Designers available as...

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The fall trade show season is here – have you done your PR?

What does it mean when the air begins to cool and the leaves start to turn color? It’s time to start gearing up for the busy fall trade show season of course! But before heading to the airport,...

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Have You Checked Your Lists Lately?

Prospect lists. Sales Leads. Whatever you call them, most businesses have them and it’s important to keep them up-to-date and as accurate as possible if you want your marketing materials to reach their...

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Let’s Talk Social MeowDia

How many times per day do you scroll through your Facebook page only to laugh at a cat, dog or goat? These furry creatures have taken over the internet and there is so much we can learn from our...

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Is your brand going on too long?

Wonder no longer! AdFreak has released this handy infographic to provide us with guidelines for “The Ideal Length of Everything Online.” And, they’ve done the number crunching to prove it. Although...

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Learn How to Be Found

For an ad executive, there wasn’t a meeting this last year that didn’t have the buzz of “SEO” included. I know that it provides agony and dread to some and it doesn’t need to! Now I don’t want to give...

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Are You Ready to “Beat the Seat?”

If you’re like most people I know, you probably spent the last several days sitting at your kitchen table eating platefuls of turkey; or sitting on the couch watching hours of football. You sat in your...

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Workout at your desk.

Set an alarm on your computer or smart phone. Every hour, have a little ringer go off to remind you to take a stretch, march in place, do a few pushups beside your desk or do a set of jumping jacks....

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Have a ball.

Sitting on a stability ball, instead of an office chair, can be an effective way to combat sitting disease. You’ll recruit more of your muscles to maintain your balance. This increased muscle...

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Rethink your office.

Standing desks keep employees on their feet and off their seat. But if you’re like 99% of the world and don’t yet have a standing desk, try to get on your feet as much as possible. Every morning, make...

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