Call it the number sign, pound sign or hash tag # — this character generates marketing. Companies are realizing the importance of hash tagging on social media pages. Twitter, Facebook, Instagram and other platforms are using this symbol to categorize postings for users to search and interact with their brand. It’s great that your business is posting status updates and tweets, but are you responding to your followers?
A recent study from Simply Measure analyzed 98 popular global brands on Twitter regarding their reply rate with surprising results. The average brand tweets 10 times per day, but only 54 percent send less than one @reply. Who has the best response rate on Twitter? Pizza Hut tops the spot with more than 68,000 replies to followers — more than half of the combined replies of other top brands. Social media is about engaging conversation with your customer. Brands are tweeting, posting and hash tagging their hearts out, but forgetting the importance of social media as two-way communication. Put the social back in social media and interact with your fans and followers.
